MY THINKING

People ask if I specialise. After 25 years working across cars, aircraft, jewellery, food, beauty, technology, and buildings — the honest answer is: the craft, not the category.

The underlying principle is constant: replace imagination with certainty. When a customer can see exactly what they're buying, in a way that is accurate, beautiful, and responsive to their choices, they buy with more confidence.

There is a particular kind of panic that moves through creative industries when a new technology arrives. You can feel it in the room. In the conversations at the edges of conferences.

Running a CGI studio is not glamorous in the way people imagine. From the outside, it looks like a world of beautiful imagery, cutting-edge technology, and creative freedom. And those things are real.

Now we need leaders, guides, mentors, coacher, role-models, creating people centric culture. Leadership has never been more important as we

Now we need leaders, guides, mentors, coacher, role-models, creating people centric culture. Leadership has never been more important as we

I am sure you have done this before, tried to sum yourself up in words, not sentences, or paragraphs, but single words. When I was...

The growth of Virtual Reality The idea of stereoscopic viewing (each eye looking at a separate image) goes back to 1838 when Sir Charles...

The leader must be able to be both a strategist and an executor; they must be both theoretical and operational.

I'm sure we have all had those mornings when you wake up full of energy and drive for the day ahead. Your mind instantly clicks into...

In most agencies I have worked in, I heard the term BAU (Business As Usual) numerous time a day. There is a massive focus on delivery,...

As a coach you see things that your team members cannot feel. However, your team members feel thinks that you cannot see. Coaching is...

During lock-down I realised that I was not only an energiser as I worked hard to keep my team informed, motivated, and engaged, but I...

We all hear about the great resignation and I'm sure that we all see it at play in our own businesses everyday. So, as a leader, how do...

A Purpose, or North Star acts as a compass for decision making. You can check all decisions against your Purpose to ensure that you are...

We often take for granted our ability to make decisions. We make 100's per days and not only do we not think about how we make them, we...

With all the pressures of running a P&L, managing client SLA’s and supporting your people through some challenging times, we can often...

Hippos can be as dangerous at work as in the wild! We all hear how dangerous Hippos are in the wild. They can run at nearly kmph, they...

We often hear the expression ‘Head or Heart’, but what does it mean? According to popular metaphors, the head and the heart respectively...

The US navy seals judge candidates on two criteria. The ability to perform specific tasks and how much they person can be relied on, this...