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How does your boss stack up?
How does your boss stack up? We have all heard about the great resignations and how the job market is a sellers’ market. With this in mind Leaders need to step up and lead. There are some key behaviours that Leads must display to retain their talent. Share leadership The ability to empower people, to sharing power and decision making, and push authority down is a key skill of Leadership. Sounds counterintuitive, yes, but remember: Good leaders are selfless and don't subscribe

Richard Wright
Aug 12


Passion and Vision
Worth ethic and planning are not substitute for Passion and Vision. People need leading, they need someone who is able to create and communication a vision of the future so clearly if feels like a reality. They also need energising, motivating and filling with excitement and a hunger for success. People who work hard, plan and deliver tasks well and manage projects are very importing within a business but that cannot take that business forward. Leaders lead….Managers manage.

Richard Wright
Aug 12


Without a Purpose, you are captain of a rudderless ship.
A Purpose, or North Star acts as a compass for decision making. You can check all decisions against your Purpose to ensure that you are heading in the right direction. It is not 'a' goal, but 'the' reason. The raison d'etre. It must work both rationale and emotionally to succeed. Imagine when Emma Cullen approach Sam Chisholm to help the town of Rose Creek. Cullen offered him money (a rationle incentive) but Chisholm had not interest in the town. Once he was told about what

Richard Wright
Aug 12


Making your talent feel valued- building the culture
We all hear about the great resignation and I'm sure that we all see it at play in our own businesses everyday. So, as a leader, how do you slow it down? You won't be able to stop it! The knee jerk reaction is to improve benefit, but in reality benefits are ticket of entry factors to employment. As an aside, I did laugh when I saw a job advert that listed a Mac Book Pro as a benefit! Its a tool to do the job not a bloody benefit! OK, so if its not material things, how do we

Richard Wright
Aug 12


Where do you get your energy from?
During lock-down I realised that I was not only an energiser as I worked hard to keep my team informed, motivated, and engaged, but I also drew energy from leading people. This made me think about how people give and get energy. I believe that Positive Relational Energy is key to leading a successful business. Emma Seppala and Kim Cameron spent many years researching the power of positive energy within relationships and came up with the term Positive Energisers. These are the

Richard Wright
Aug 12


Leadership is like coaching but different!
As a coach you see things that your team members cannot feel. However, your team members feel thinks that you cannot see. Coaching is about leadership, as a coach you must lead. It is the same for a leader as they must also coach. There are differences between a sports coach and a business leader. A sports coach cannot step onto the field but a business leader can be part of the team. This gives the leader a sizable advantage as they can influence the team more directly and c

Richard Wright
Aug 12


Say goodbye to a boss and hello to a leader
Now we need leaders, guides, mentors, coacher, role-models, creating people centric culture. Leadership has never been more important as we

Richard Wright
Aug 12


The Numbers behind the Work
A creative agency is not a product business, a technology business, or a manufacturing business. It has one asset: its people. That means the relationship between what those people cost and what they generate is the single most important indicator of commercial health — more important than revenue, more important than headcount, more important than any individual client relationship.

Richard Wright
Aug 3


Selling the Leap
I'll always back the agency and the people willing to build the thing nobody's asked for yet, on the strength of a belief that it's worth funding.

Richard Wright
Jul 21


Are we thinking, or just asking
AI is a genuinely brilliant collaborator.
It's fast, it's extraordinarily well-read, and it has absolutely no knowledge of your specific client, your specific market, or your specific point of view.

Richard Wright
Jul 16


Talent is the Technology!
My role was to get out of their way, and then quietly make sure the conditions were right for them to do extraordinary things.

Richard Wright
Jul 10


The Craft Has No Postcode: 25 Years of CGI Across Every Sector.
People ask if I specialise. After 25 years working across cars, aircraft, jewellery, food, beauty, technology, and buildings — the honest answer is: the craft, not the category.

Richard Wright
May 14


From Sales Brochure to Superpower: The 25-Year Evolution of the Configurator.
The underlying principle is constant: replace imagination with certainty. When a customer can see exactly what they're buying, in a way that is accurate, beautiful, and responsive to their choices, they buy with more confidence.

Richard Wright
May 7


I've Watched This Industry Get Turned Upside Down Before. Here's What Actually Changes.
There is a particular kind of panic that moves through creative industries when a new technology arrives. You can feel it in the room. In the conversations at the edges of conferences.

Richard Wright
Apr 30


What I Learned Building CGI Studios - The Bit Nobody Talks About.
Running a CGI studio is not glamorous in the way people imagine. From the outside, it looks like a world of beautiful imagery, cutting-edge technology, and creative freedom. And those things are real.

Richard Wright
Apr 29


From Apollo 13 to empty plots: My 25 years living inside the Digital Twin.
Now we need leaders, guides, mentors, coacher, role-models, creating people centric culture. Leadership has never been more important as we

Richard Wright
Apr 22


How would you describe yourself in three words?
I am sure you have done this before, tried to sum yourself up in words, not sentences, or paragraphs, but single words. When I was...

Richard Wright
Oct 14, 2024


Now the fad is over, where is the Use Case for VR.
The growth of Virtual Reality The idea of stereoscopic viewing (each eye looking at a separate image) goes back to 1838 when Sir Charles...

Richard Wright
Sep 6, 2024


Growing your people, your teams and your business.
The leader must be able to be both a strategist and an executor; they must be both theoretical and operational.

Richard Wright
Apr 8, 2024


Harness your passion
I'm sure we have all had those mornings when you wake up full of energy and drive for the day ahead. Your mind instantly clicks into gear, planning your day, running through your tasks, strategising solutions and generally 'champing at the bit' to get going. This is because you have a passion for your the day. This could be your job or a more personal project or activity. Either way, your passion for the day is an inner energy that allows you to take on an inordinate amount o

Richard Wright
Aug 26, 2022
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